Promoting planting in front gardens: a systematic approach to intervention development
- Ayşe Lisa Allison (UCL Centre for Behaviour Change, University College London (UCL), 1-19 Torrington Pl, London WC1E 7HB, UK)
- Rachael Frost (Department of Primary Care and Public Health, University College London (UCL), UCL Royal Free Campus, Rowland Hill Street, London NW3 2PF, UK)
- Niamh Murtagh (The Bartlett School of Sustainable Construction, University College London (UCL), 1-19 Torrington Pl, London WC1E 7HB, UK)
This is version 2 of this article, the published version can be found at: https://doi.org/10.14324/111.444/ucloe.3147
Abstract
Planting in front gardens is associated with a range of human and environmental health benefits. Effective interventions aimed at cultivating this practice are, however, hampered by the paucity of theory- and evidence-based behavioural research in this context. This study aims to systematically determine a set of behaviour change interventions likely to be effective at promoting planting in front gardens amongst UK householders. The Behaviour Change Wheel framework was applied. Behavioural systems mapping was used to identify community actors relevant to front gardening. Potential behavioural influences on householders’ front gardening were identified using the Capability, Opportunity, Motivation, Behaviour model. Using peer-reviewed scientific findings as evidence, behavioural influences were systematically linked to potential intervention strategies, behaviour change techniques and real-world implementation options. Finally, intervention recommendations were refined through expert evaluations and local councillor and public stakeholder feedback, evaluating them against the Acceptability, Practicability, Effectiveness, Affordability, Side effects and Equity criteria in a UK implementation context. This study formulated 12 intervention recommendations, implementable at a community level, to promote front gardening. Stakeholder feedback revealed a preference for educational and supportive (social and practical) strategies (e.g., community gardening workshops, front gardening ‘starter kits’) over persuasive and motivational approaches (e.g., social marketing, motivational letters from the council to householders). Householders’ front gardening behaviour is complex and influenced by the behaviour of many other community actors. It also needs to be understood as a step in a continuum of other behaviours (e.g., clearing land, gardening, waste disposal). This study demonstrates the application of behavioural science to an understudied implementation context, that is, front gardening promotion, drawing on a rigorous development process promoting a transparent approach to intervention design. Stakeholder consultation allowed relevance, feasibility and practical issues to be considered. These improve the likely effectiveness of interventions in practice. The next steps include evaluating the proposed interventions in practice.
Keywords: Behaviour Change Wheel, biodiversity conservation, front gardens, gardening, public engagement, public health, sustainability