Research article

Commercial breaks: an overview of corporate opportunities for commercializing education in US and English schools

---

Abstract

This article outlines how the commercialization of structures and management in education risks accelerating the intensification of corporate marketing in schools. It is argued that marketing promotes materialistic values which are harmful to children and US and UK examples are offered to demonstrate how companies seek to use schools as brand-building sites. The article argues that these activities pose a threat to children and to the integrity and purposes of education.

How to Cite:

Wilkinson, G., (2006) “Commercial breaks: an overview of corporate opportunities for commercializing education in US and English schools”, London Review of Education 4(3), 253–269. doi: https://doi.org/10.1080/14748460601043932